- 1、本文档共8页,可阅读全部内容。
- 2、原创力文档(book118)网站文档一经付费(服务费),不意味着购买了该文档的版权,仅供个人/单位学习、研究之用,不得用于商业用途,未经授权,严禁复制、发行、汇编、翻译或者网络传播等,侵权必究。
- 3、本站所有内容均由合作方或网友上传,本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺!文档内容仅供研究参考,付费前请自行鉴别。如您付费,意味着您自己接受本站规则且自行承担风险,本站不退款、不进行额外附加服务;查看《如何避免下载的几个坑》。如果您已付费下载过本站文档,您可以点击 这里二次下载。
- 4、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等,请点击“版权申诉”(推荐),也可以打举报电话:400-050-0827(电话支持时间:9:00-18:30)。
查看更多
Regional dairy marketing strategy
PAGE \* MERGEFORMAT 8
Regional dairy marketing strategy
The face of intensifying dairy market, the price of the athletic field, from large cities to medium and small cities, from east to west, almost all caught in a price war quagmire. View of its price war has two main characteristics: First, a high degree of homogenization of promotional products. From Tetra brick, Tetra pillow, Bailey pack to cup acid, roof bag, such as springing up in general, do you Changba I played; second is a simplistic promotional strategy. Discount, buy gifts become the industry’s most frequently used instrument. Mengniu in all enterprises have to rely on wild accusations the rapid expansion of market share, sales and undermine the market order at the same time, but do not see the wisdom of its strategy.
At present the regional dairy industry are in a dilemma, on the one hand by its own strength, size restrictions, no size and cost advantages, it is difficult for regional expansion; the other hand, the deteriorating market environment, big brands continue to press on, not only affects the to the enterprise’s survival, but also chip away at its market share, can be said to be home and less abroad. The actual situation is still more than these, the lack of enterprise marketing innovation is the root of the problem. However, there are a number of regional brands of survival has been more calm, and even can be said to be comfortable. Such companies generally have the following characteristics: First, proximity to a larger market, market share is higher; second years old brand, the local market, a high degree of brand recognition, reputation good; 3 is the product in order to a short shelf life of pasteurized products are the main; 4 is a basic non-regional expansion or expansion of the utmost care. Such enterprises may be difficult to have a big development, but able to maintain good operating efficiency.
In these regional milk prices have also done quite well some of them with their
您可能关注的文档
- Recent studies of plant anti-tumor polysaccharide.doc
- Recent Research on Traditional Chinese Medicine External Treatment of constipation.doc
- Recent research on fatty liver in the elderly.doc
- Recent TCM treatment of male infertility.doc
- Recent tissue engineering of teeth.doc
- receptor blockers in the clinical application of Cardiovascular Disease.doc
- Receptor-type tyrosine kinase RONΔ 160 on NIH-3T3 cell growth and invasive ability of the role of mobility.doc
- Receptor-mediated cmyc antisense oligonucleotide inhibited the proliferation of hepatocellular carcinoma Bel7402 cells the mechanism.doc
- Recipe control clinical study of acute coronary syndrome_0.doc
- Recipe coupon to save heart failure patients to improve quality of life in RCTs.doc
文档评论(0)