Regional intensive and brand.doc

 PAGE \* MERGEFORMAT 8 Regional intensive and brand 1. With regard to intensive cultivation: In the current competitive situation and intensity, should be divided into three levels of intensive talks. (1) The first level is the coverage of the market through the channel, forming the surface of shallow market share. The initial stage of the competition, able to recognize the importance of channels and channel development through the action of the enterprise, can certainly be a breakthrough development and sales. In fact, the facts have proved this point. This phase is largely occurred in the mid to late 1990s. (2) The second level is through the formation of the terminal building of the static sales force. When companies come to realize the importance of channels of the time, are great efforts to develop channels and access channels homogeneous phase. This time, some enterprises started to pay attention, while attention to channel the terminal - a place to purchase products to consumers. Companies recognize the product to the channel does not mean that completely sold out, but only hoarding agent or distributor’s warehouse in the inside, the real is only a transit point for their own, if not reach the hands of the ultimate consumers still need to pay for the enterprises themselves. As a result, some companies had the foresight began to strengthen the terminal building, the sales site layout, landscaping and standardization, in order to attract consumers attention. Through the terminal building, part of the marketing level and ability of enterprises also received a new upgrade, and enhanced competitiveness. This phase took place after 2000. (3) The third level is the depth of the channels and the terminal building partnerships to be the active promotion of the whole channel. After the first two phases of intense competition, enterprises in the channel and the terminal hardware is also basically reached the same character you have, I have, I have refined you a