Regional Manager how the operation of the media in the regional market.docVIP

 PAGE \* MERGEFORMAT 6 Regional Manager how the operation of the media in the regional market Sun Tzu says: ‘awareness he is known to have Baizhanbudai’, ‘those who fight in order to exact, to Clipsal’. That is aware of their own and the opponent’s strengths and weaknesses, you can invincible; use of troops to fight in order to face the opposition head, to darling of victory. In the modern business world is also true on the battlefield, flexible use of modern media and try to find out competitor’s situation is the way to win. As a regional manager to a new regional market, first of all need to do in addition to assisting dealers to establish sales channels and terminal network, and more importantly is how to work effectively in the local media operations. 1, the regional media surveys The implementation of any of the work must be investigated as a precondition. The regional managers and distributors through the local media and market surveys, and then the information obtained to analyze and study together, so as to determine the future media, advertising chief selling point, advertising expressions and advertising strategies and much more. Market research is the first step in the operation of the media, methods include the following: 1, the local media survey: collection of local major media, basic information about the principal audience of various media, class and age. 2, the local market survey: include political, economic, cultural environment. These surveys are intended to determine the future of advertising appeals, performance methods and media, provide basic information such as the final choice. 3, dealers and competitors in the survey: the dealer’s status and the size and characteristics of the industry in the region, as well as competitors, the ability of the investigation. These can be targeted to the implementation of regional manager of advertising strategy. 4, target consumer group’s survey: Consumer advertising largely a process of underst