Regional Marketing tactics.docVIP

 PAGE \* MERGEFORMAT 6 Regional Marketing tactics In the ups and downs of the auto market in 2008 ended in a, in addition to Dongfeng Nissan and Dongfeng Honda, a few automobile manufacturers, the vast majority of automobile manufacturers failed to complete the sales target set in early. For 2009, almost all car manufacturers and industry projections are very conservative people, an increase of 10% is already a very bold prediction, and many people are pessimistic that in 2009 only 5% growth - although from a global point of view, This growth rate is still the highest. In the global financial crisis, bear the brunt of the Beijing, Shanghai, Guangzhou, Shenzhen and other front-line market and the developed coastal cities, according to data released on Vehicle Administration department, brand new cars in these cities has seen a dramatic decline in the number of momentum, Guangdong Dongguan, for example, since August 2007 has been year on year drop of up to 50%. Therefore, the first-line cities are unreliable, and in order to expand market space, automobile manufacturers are required to two, three or even four market, the market shift, which is what we usually refer to the mainland capital cities, prefecture-level cities and counties with relatively developed economies -level city. When all the car manufacturers want to do when the marketing territory of China’s auto market will bring a revolutionary change. Prior to this, two, three markets are dominated by own brands, when the joint venture brands staking their claims when the first-tier cities, Chery, Geely, BYD had fought in ‘Enemy Territory’, opened up their own ‘base’, For example, in Shandong, Henan, Hebei, Hunan and other provinces a number of prefecture-level cities, its own brand market share is far higher than that produced in China. But now, a joint venture brands once they turned around at gunpoint, and increase the price cut, its own brand laid Jiangshan finally faced with the danger of losing. Th