Regional marketing resources to package Gonglue.docVIP

 PAGE \* MERGEFORMAT 11 Regional marketing resources to package Gonglue Only by vigorously stirring the market only high-quality output. Promotional activity is stirring the market, the most common chord Flanagan, but the marketing resources, are often the hearts of the regional marketing manager, untold pain. As the channels become increasingly flat, the headquarters of promotional resources to control the increasingly tight, distributors of promotional requirements higher, but more and more disgusted with marketing personnel at every turn require their own ‘bleeding’ do’s activities. Regional marketing offices in the middle, feeling more and more difficult. But the difficult have to do, how should I do? The author believes that the decision thinking way out, promotional resources, though not pop out from the rock crevices, but the methodology is still there after all. We must first correct thinking, must be based on resource constraints, a correct idea of the era make an inventory of the market, regional manager, first of all to reverse the four kinds of thinking: To reverse the four kinds of thinking One line of thought undesirable: first, the marketing manager as a regional market, Trader, who are front-line battlefield in marketing, market ranging from people, we must firmly reject ‘and so on, rely on, to’ business inertia; An idea to change: When applying for marketing resources, the headquarters leadership put down words: promotional resources are not there to find ways to engage in their own capability. Regional Manager of how their brains? Some of promotional resources and is not written on paper, but after changing into promotional resources. Must change only the headquarters issued a special promotional resources will be used for promotional output ideas. An idea to make a breakthrough: When the time how to operate with resources? How to operate when no resources? Regional marketing manager must have clear ideas. For example, when there must be