Regional markets how to do product marketing public relations-.docVIP

 PAGE \* MERGEFORMAT 15 Regional markets how to do product marketing public relations? In writing this article, I would like to talk about the motivation for my writing. We know that the greatest distress, as PR is that PR is no specific value and quantitative performance measure, which makes PR were 100 hearing, an embarrassing situation. Then, public relations as a part of marketing, no doubt her goal is to sell and the market is to drive sales and ultimately exist. So, the real sales are generated where it? Every regional market, and only for each regional market is more powerful, and may have the total and scale lead. How, then, reflects the regional market in the public relations value and effect? Thus, I propose such a proposition - How to regional markets, product marketing public relations The regional marketing communications and planning skills, the lack of power I remember each time to the branch head of their training, the spread of, there would always hear them complain about promotional materials and gifts is not enough, complaining that the company invested in regional media, the spread of less than, and so on, is mildly entertaining, if very makes sense to carefully think about it, we can see, they simply do not make good use of public relations high efficiency and low cost characteristics to serve the regional market of marketing services, without considering the case of limited resources, how to do a good job in the regional market product marketing public relations. Branch chief in the eyes of managers and communication, public relations, is the corporate headquarters public relations department and agency public relations firms do, it seems that they do not have much involvement with. Their goal is to sales and back section. Therefore, the branch chief or the spread of the spread of the Commissioner became head of retail and shopping guide, and even became a salesman. As a result, there will be no head of branch spread dissemination of e