Regional puzzle- the new waterway on the iceberg.docVIP

 PAGE \* MERGEFORMAT 10 Regional puzzle: the new waterway on the iceberg New “good start” The company has a new. This new product, the company attaches great importance to the specially convened by the manager of the major new product promotion meetings held at Headquarters. Meeting, the marketing manager for product positioning, promotion methods - explain in detail the high-end product positioning, consumer acceptance is not too fast, so it recommended that the major regional manager to promote the first, slow and steady. Sales Director Lee General Provisions has repeatedly stressed the importance of new products, and also say this will be decentralized to the region, the regional draw up their own sales policy, cost control in less than 20 points. Northern Region has two consecutive months, did not complete the sales target, the headquarters participants, Zhang Qiang feeling that General Lee himself seems somewhat satisfied, the pressure is suddenly increased. Regional Manager of North China Zhang Qiang understand new and existing products within the same category, can be an effective increment for the completion of purpose, for meaning in the region, and, in the new drag, General Lee would not let their own, he secretly resolved to fight a good fight: in the new! Back to the market, Zhang Qiang, the prompt convening of the Northern Region Office of the meeting at which decomposition of new targets, announced a new sales policy: dealers a one-time shipment of 50,000 yuan enjoy the company’s old products 20 to take a one-time delivery of 100,000 yuan to enjoy The company’s old product to take one, also stressed that the first month of the task is a hard task, you must complete. Zhang Qiang, consider this: goods sales policy and down to the dealer warehouse, then go quickly through the power of the dealer distribution in order to enlarge sales policy efforts to take the gifts directly as the old product. Zhang Qiang, the strategy, the effect