Resource-based model of new product development strategy and thinking.docVIP

 PAGE \* MERGEFORMAT 10 Resource-based model of new product development strategy and thinking There is a new class of products is rather special, highly dependent on resources. Such as West Lake Longjing tea can only be rich in other parts of the production of tea drinks can not be called Longjing tea. For example Maotai Maotai Town can only be produced in Guizhou, such as the Buddha Tao, and only in order to produce authentic clay in Foshan, Foshan ceramics, such as Dendrobium, only the Zhejiang area was rich in raw materials, and so this OTC. Of these new products, which we call resource-based new products. Resource of new products according to the different attributes of natural resources can also be divided into new products and social resources to new products. The natural resources of new products mainly for the local natural resources, direct the development, utilization, traditional resource-based products are often large-scale industrial industries such as coal, nonferrous metals and other new products, such products because society is often characterized by state trading control is therefore not the scope of our discussion, we study the general competitive nature of natural resources, new products, is the enterprise through the creative efforts to the ordinary resources of the original best-selling products into the natural resources of new products. Social resources, new product refers to a cultural accumulation, the concept of enterprises through product formed by grafting and dissemination of new products. These products are often traditional Chinese industries, such as alcohol, herbal products and so on. Find resources, mining resources, creative resources, investment resources are the formation of resource-based new product must go through the steps at the same time, due to resource the new product due to the scarcity of the resource itself, conducting resource development of new products must also develop a resource conservation registration