Respect for the creative or respect for the people-.doc

 PAGE \* MERGEFORMAT 4 Respect for the creative or respect for the people? Recent ads turn reading a professional journal, the cover is an ice cream print ad, showing a local girl eating ice cream, a drop of butter drop necklace in a chest next to Jesus on the necklace could not help but the temptation to break away from binding to climb went off to enjoy the delicious, creative expression ‘delicious temptation, it is difficult to resist’ theme. From the creative point of view of view is indeed called BIG IDEA, however, there are substantive analysis from the spread of its drawbacks. 1, from a consumer perspective Ads can effectively promote consumers to buy your product, advertising also allows consumers away from your product, a critical evaluation of an ad good or bad, or look at the effectiveness of communication, look at sales. Dissemination of how to do effective advertising? Also how to promote sales? First of all, advertising needs to be accepted, it is the most basic and most important factor, to be accepted not only by the impact of creativity, innovation can only promote the advertising effect, but do not represent the value of advertising. Product information is not only creative, there will be the same sales force, but relatively low Bale. If the ad creation process in the blind pursuit of creativity, ignore the critical point, there may occur Game No One Played happens, there could trigger a serious crisis in the brand. This is ice cream for creative advertising, the authors take religious figures, joke, put a serious matter as the child’s play is a desecration of God, to some extent hurt some people’s feelings, which left no doubt that some people certainly do not have the desire to buy. Since this ad was used in China, faith-based negative impact of the different scope of Bu Zhiyu very serious, but still worth advertising creators and advertisers carefully considered, if the advertising spread to the U.S.? Similar ads have been such a brand