Respond to the terminal challenge small cosmetics company go-.doc

 PAGE \* MERGEFORMAT 8 Respond to the terminal challenge small cosmetics company go? 1, terminal fees overwhelmed Large number of small and medium enterprises in the cosmetic manufacturers and brand mighty force in the retail end ‘single-log bridge’ of today, due to advance into the terminal channels and not much fun to survive the pain of the white-hot brand of ‘enclosure’ style fierce competition, coupled with some of the new the brand at all costs, blind desperate bid up, resulting in a dazzling variety of types of terminal costs, distribution costs soared. Thus, in the current situation has not fundamentally mutation of the terminal circumstances, expectations of the terminal stores the ‘exorbitant taxes and levies’ to restrain and reduce to a reasonable level, obviously not in haste. Foreign giant supermarkets such as Trust-Mart, Carrefour, etc. in order to slotting allowance, bar code fees, festivals, and business anniversary fees, credit guarantee, promotion, management fees, fees, stacking shelves, or exploitation in such names as suppliers, not on the supplier Products aircraft sales earned prior to pours is an open secret. The domestic counterparts to help more than learn from super-large and small stores rallied together to follow the example of, ‘take-ism’ may surpass the master than the use of blue, and slaughter you top university, but also people do nothing. This dilemma is what the makers of confusion and sorrow - in addition to the terminal stores, in the sales channels, we can have any options? ! Second, access Restoration imminent Authoritative statistics show that in China nearly 4,000 cosmetic companies, to go mainstream stores sell line, commonly known as ‘doing the terminal’ or ‘Day of line’ manufacturers only about 15% of total number of enterprises, more enterprises to adopt flow of information (including the depth distribution), and counters (including shop in shops), brand stores, professional (salon) line, designed for major depa