Retail chain how to deal with the new medical policy changes.docVIP

 PAGE \* MERGEFORMAT 4 Retail chain how to deal with the new medical policy changes With the new medical reform intensified the implementation of retail chain sales growth in the size will be a severe test. Well how the retail pharmacies in the health reform in this to turn the tide, and in 2009 to increase sales profits indicator? Trick 1: to seize the high-end market In the new health reform policy, the primary focus of medical institutions, drug use is mainly in a number of safe, effective and reasonable price, easy to use, emphasizing both Chinese and western medicine drugs, generally low-end market, drug category. Therefore, the retail drugstore business strategy to change the category, focusing on high-end market to seize the sale of pharmaceutical products and strive to enhance its sales accounting. At the same time, also contributed to the retail chain business strategy changes and adjustments, the transition to retail pharmacies has brought a turning point. Pharmacy operations and category diversification adjustment, increase in health-related product sales, and create a line with ‘big health’ concept of business ideas, efforts to increase overall sales in pharmacies. Trick 2: increased high-margin product sales accounted for Retail chains to promote the development of enterprise scale businesses an increase in overall strength, while the profits index has also been strengthened to enhance enterprise healthy and sustained the momentum of development for the chain’s potential for further development of a powerful force. At the same time these two indicators is needed to attract companies to fund the rapid development of important indicators, but also after the introduction of capital chain driving force for rapid and sustainable development. With the PTO, and Taeger such as the vigorous development of the procurement alliance, similar to this form of the various purchasing more and more of the Commonwealth, but also for the retail chain to find th