Rice wine low-cost high-rise Way.docVIP

 PAGE \* MERGEFORMAT 16 Rice wine low-cost high-rise Way Rice wine, has one of the world’s three major ancient wine reputation, however, a long time, rice wine market performance Quenan characters by name. In people’s minds, white rice wine is always less than the honorable position of profound historical reputation did not play due to the value of consumption of limited geographic expansion of market size, low price, the old marketing tactics of the majority of yellow rice wine enterprises are not allowed have access to limited profits, growth is slow. In 2006, a rise of rice wine brand, breaking the rice wine industry, traditional marketing rules. Xitang a subsidiary of Zhejiang Jiashan rice wine wine, by a year or so of the integrated marketing communication, in the northern Zhejiang, southern Jiangsu, Shanghai region, the brand influence soared, one stroke out of the old sense of Jiashan rice wine, sales skyrocketed. Beijing, Shandong and Shanxi Provincial Xitang Many dealers also had a keen interest in wine, the product began to move toward the country by regional, not only so, the product retail price also broke the image of Jiashan rice wine rice wine shackles of low-end, in one fell swoop into the in high-end market. As of this marketing campaign planning and implementation of those who, looking back at its history, Caine planning have mixed feelings. Suspected to have no other mountain heavy water re - Jiashan Rice Wine Co., Ltd., located in the hometown of rice wine, is a country with centuries-old Huang winery wine in the domestic annual sales of more than once among the best. However, despite drastic changes in the market, Jiashan rice wine walking forward but seemed slow and heavy, especially in the high-end market, Jiashan rice wine a little. Introduces trying to enter the high-end Xitang wine yellow wine market the past few years is still no improvement. In early 2006, kena plan had the pleasure of brisk Jiashan rice wine to meet people, th