Rigid Flexible Management Marketing Director.docVIP

 PAGE \* MERGEFORMAT 7 Rigid Flexible Management Marketing Director ‘Vigorous and resolute, act decisively, the attitude of tough’ is rigid, director of marketing people to describe common terms. To do so there is an awe-inspiring, there is the deterrent effect that each of the team leader, director of marketing want. However, the leadership is not on any occasion can be rigid to achieve the desired effect, sometimes because of ‘rigid’ too strong and make a broken scepter. The following examples are not uncommon: Marketing Director: ‘this month’s sales to be completed over me, or do not come back to see me! ‘ Regional Manager: ‘But ... ... ... ...’ Marketing Director: ‘No, but, I only need the result, as long as a result, understand? ‘ As a result, sales were not completed, the regional manager really did not come back and see him, to pursue other interests he had. The remaining one-person clean up the mess, director of marketing. In this case, inside, the result is a lose-lose. Regional Manager, worked so hard to open up the market, there is no wait for the results, it left a heavy heart, to the new company had to start from scratch. Director of Marketing subordinates have worked hard to help develop the market, sales are not final, hard training up people gone, Jifeidanda, have to clean up the aftermath of dilapidated and re-cultivate the market and re-recruitment of new staff. If I had some of the director of marketing can be flexible, in such a situation what will happen? See another case. Marketing Director: ‘this month’s sales to be exceeded, otherwise we do not face the face of the company from top to bottom! Now you encounter any problems, and I need to provide assistance, first listed, we solve them together. ‘ Regional Manager: ‘Now the biggest problem is that competitors and end of a very attractive engage in joint promotional activities, carried away a large number of customers, I need the company to plan a targeted promotional activities,