Risk chicken arrival- Kentucky VS Bridge Heung Yuen coping strategies.doc

 PAGE \* MERGEFORMAT 14 Risk ‘chicken’ arrival: Kentucky VS Bridge Heung Yuen coping strategies Frequency frequency of bird flu that appeared in the media, people began to talk about some chickens. Spring is just days into the ‘world-renowned experts in cooking chicken’ - Kentucky Fried Chicken and Yunnan rice noodle chain famous bridge - the bridge Heung Yuen have had to face the market in winter: risk ‘chicken’ time, how they actions, You Ji How do we learn from it? Chicken, sell or not sell? Kentucky: A bird flu, chicken and chicken so that to operate world-renowned Hamburg-based fast food chain KFC, some countries in Asia and the market Tu Yu winter. China Yum Brands Sam Su, president of Greater China, February 4, said in an interview: ‘Kentucky Fried Chicken is currently in China, more than 1,000 restaurants operating normally, but with the expansion of the epidemic in some areas and business district, the customer reduced. amp;quot;But, chicken and type of food is also sold hamburgers and chicken fried chicken is still the main varieties of Kentucky. Shanghai, Wang Qi, general manager of KFC, said the menu will not Kentucky Fried Chicken stores in China big changes, but the will continue to adhere to variety of innovative. Innovation is positive, and that came in times of crisis, this is even more necessary, the speed of innovation can not be doubted: February 23 from Kentucky’s ‘Fort Teriyaki Pork’ in Beijing Shanghai and other markets at the same time 7 listed on March 8 at all the country’s market. This is the second pig Liu Fort eggs again after a class of non-chicken hamburger. Although the official said that This offering as early as 18 months ago, had started to develop, and avian influenza, and there is no direct causal relationship, but many people think that the timing of introduction of new options has its profound meaning, but for the prudent consumers, for health considerations, the possibility of trying new products have been much greater