Road state- differentiated segments bearing business transformation.docVIP

 PAGE \* MERGEFORMAT 8 Road state: differentiated segments bearing business transformation Qingdao Crown Petrochemical Co., Ltd. is a Sino-US Haier Group Holdings joint venture, since its inception in 1989, has been oil-based industry. However, competition in the industry to upgrade, and production costs soaring, profits worsened, and the crown petrochemical must take the initiative to implement the strategic shift, but the transformation of the road must be taken then? Crown lubricants in the golden age of the neglected state of the road series of car maintenance products found. In fact, auto maintenance industry in the developed countries have is a mature industry, a huge market, its profits and even the industry came in first in the entire automotive industry chain. The domestic automobile maintenance is still in its infancy, some products backward, out of touch with the individual consumer demand, some small scale are low, and some business ideas and concepts impractical, so the market has been tepid, there is no leading brand. Relatively speaking, the way states have the following advantages: First of all, the quality reliable, the manufacturers U.S. LSC is the United States, one of the largest independent lubricant manufacturers, initially only for the U.S. military services; Secondly, test water market has been for many years, customers praise continually; third, a rich product line to meet the conservation needs of dozens of individual vehicles, and increasingly complex automotive maintenance trend of fit; fourth, in the promotion could magnify the crown 16 years of oil industry, channels and marketing experience. So the crown decided to operate at this stage lubricant as financial support, to make it into the next state as a corporate profit growth centers, to achieve corporate strategic shift. Product Strategy: create customized conservation Existing products on the market for a product to solve a variety of problems, and even a cure-all, resulti