Rural marketing materials selection rules.doc

 PAGE \* MERGEFORMAT 10 Rural marketing materials selection rules China is a large agricultural country, in the 1.3 billion population, 72% in rural areas, the rural market is a highly potential market. In the current urban commercial competition heating up today, more and more enterprises turn to the rural market. Because there are more than 900 million people in rural areas composed of more than 300 million household consumption potential in this huge market, any commodity as long as the penetration increased by one percentage point would increase the demand for three million, the figures are sufficient to enable every one Enterprise tempted. However, the vast regions of China, rural areas located throughout the country. For example, they were living in the plains, mountains, hills, plateaus, grasslands, deserts and other different geographical environment and its inhabitants the requirements of the product function is not the same. And secondly, because the different levels of economic development, local purchasing power in rural areas showing a hierarchy. Again, the regional cultural differences led to parts of rural residents in different forms of advertising, promotional activities, preferences are different. So, engage in promotional activities, and how we choose the applicable products as gifts then? Because the gift can be a variety of different things, it can be sales of product samples, it can be a standard or special product; can be a commemorative gift, it can be a very practical value for daily use; can be their own brand, but also may be other brands. In other words, as long as the target for its own promotional things, are our gifts promotional material range of options. Of course, different products may vary in different areas of promotional materials, but in terms of general principles, most of the statue from the following points are basic rule to perform: Rule 1: Functional must be able to highlight the As the quality of residents of rura