Rural Market- Who will replace the collapsing Conference Marketing.doc

 PAGE \* MERGEFORMAT 10 Rural Market: Who will replace the collapsing Conference Marketing The meeting to promote a defeat for the Meeting of the rural market sales, began in earnest in 2005, the boom in 2006, cool in 2007. This mode of operation is usually the main conference to promote direct sink into the towns, villages and towns through local wholesale department or village clinics, township hospitals to invite doctors, pharmacy operators participation, expect them to be products (by a new drug) Recommended to consumers. This mode of operation has been very successful, but today, relies heavily on the practices of companies found that not every one can make real money. The promoter of this operation - pharmaceutical logistics companies are also constantly complain about: struggling to meet the enterprises to develop the promotion of OTC will be the third terminal, each time food or drink, the meeting be effective, enterprise satisfied; the meeting did not result, enterprises and customers at both ends complain. Now that these end-user both studied fine, and become slippery, and you invited him to dinner, send gifts can be set are pointing to is nothing ambiguous, how can there be so good Huyou? Customers are complaining: every meeting, business and pharmaceutical companies are joint attack Huyou person may purchase only to find, and poor quality product with no guarantee, then go to the upper reaches, are in the ‘make fun’; good product despite the quality and price are satisfied, but I could not sellers. Not difficult to find, after reflection, ‘Conference Marketing’ appeared the following issues: 1 to promote the means of a single Are too many meetings, conference organizers gradually numb, not to mention after Baizhan the client. 2, the price artificially high, it is difficult to digest Conference promotion requires a lot of personnel and support costs (usually amounted to more than 30% of sales), in the sheep’s wool, is bound to greatly enha