Sales model innovation can reconciliation corkage disputes-.docVIP

 PAGE \* MERGEFORMAT 6 Sales model innovation can reconciliation ‘corkage’ disputes? Problem-solving ‘mode’ first? Recently, when browsing the web, occasionally informed of the catering industry in Nanjing has launched a new consumer model - ‘drinks aggregators’ mode. Its operation method is: in the designated shopping malls, coffee shops, beauty salons and other places customers can receive alcohol consumption, coupons, hotel coupons to a designated storage consumption of the designated manufacturer specified brand drinks, drinks only pay 100 yuan for every 30 yuan . Prior to this, the hotel industry to discuss more self-built ‘cheap supermarket drinks’, in order to avoid bring their own drinks to ease the ‘corkage’ issues. Cheap drinks when all of a sudden come to this supermarket a lot of controversy when the food and beverage industry, both consumers and hotel operators, and even the various industry associations, government management departments stared and stared at it as if Mars came geek, hope it can give the quick hands pinch together the industry can add some lubricant. Only a short-lived, and soon several of the formation of ‘cheap drinks supermarkets’ hotel and said, ‘cheap drinks’ operating losses. ‘Corkage’ has become within the industry have to solve a problem, but we also realize that war of words can not solve the fundamental problem is therefore a pioneer within the industry began to experiment with various ways to deal with difficulties. ‘Drinks cheap supermarket’, ‘drinks aggregators’ on the attempt on the part of sales model. Just that this ‘mode first’ innovations can fundamentally knot must issue, subject to debate. Root of the problem lie? The more complex the problem, its causes are usually more simple. ‘Corkage’ although the dispute was uproar in the industry, but not merely pursue the interests of the attribution. Hotel operators not willing to give up on drinks obtained 30% of the profits; consumers are aware of pockets than fa