Sales of clothing- underwear terminal how to do marketing.docVIP

 PAGE \* MERGEFORMAT 8 Sales of clothing: underwear terminal how to do marketing Promotion is the end terminal operators develop new markets, an important means to increase market share. Underwear enterprises in the terminal to do promotions, they should adhere to three principles: First, to seize the psychological characteristics of consumer groups to do marketing; Second, promotions must adhere to the popularity and reputation enhancement; third goal of not only sales promotions to enhance is also necessary to strengthen the brand’s core values. After these three objectives in a clear, underwear promote the diversity of the terminal and flexibility to carry out promotions to expand sales and market influence. In the concrete operational level, the end-time promotion points: Conventional sex and festive. Conventional underwear companies are generally listed with the new store opening promotional activities, which is personalized for each business promotional period are different. Therefore, the underwear enterprises in the promotion of such activities, it is necessary to seize the characteristics of the product and consumer habits, consumption of targeted groups of potential and effective promotions. Festive promotion is popular, such as ‘International Women’s Day Valentine’s Day’’’’National Day’ of these traditional Chinese festivals, because in this period, the consumption power surge was the golden age of lingerie sales, so that each Enterprises want to seize this opportunity to seize the market, competition is also a diversity of patterns. Therefore, the underwear company during this time, we should adopt effective innovative promotions, in many promotional activities stand out promotional activities in order to impress the hearts of consumers, so that promotional activities to achieve the desired purpose. Main methods of promotion are the following: A, buy gifts Buying gifts is a conventional means of promotion, the number of specific practices is t