Sambo Double Happiness Product Marketing warfare in transition.docVIP

 PAGE \* MERGEFORMAT 24 Sambo Double Happiness Product Marketing warfare in transition 1, business background analysis As early as 1989, the ancient city of Xi’an, quietly gave birth to a national kidney product, five years later the brand after a long period of accumulation, more powerful, the development of more rapid, in the entire northwest region of influential, and even began exporting to some Southeast Asian countries and regions. Since 1997, Sambo Double Happiness into the magnificent, reached a peak, there were more than 20 branches (not including overseas), sales of several hundred million dollars, becoming kidney market, strong brand, it is widely familiar to people in the industry Sambo Double Happiness! Sambo Double Happiness is a kidney for high-quality products group of professional businesses, Sambo Double Happiness is the product of early advertising slogan - Sambo Double Happiness, impotence king. Then the advertising language had been gradually modified, followed by ‘Sambo Double Happiness, the impact of your Jingqi Shen’, ‘one tonic, two joy’, ‘enhanced renal dynamic’, ‘super-kidney, potentially very strong’, etc. . Three Treasures Double Happiness early products, is the Three Treasures Double Happiness ointment, followed by the formulation and process improvements, has introduced three treasures Double Happiness capsules, Wing Fat beauty treasure and so on, three products are based on kidney as the core, according to TCM kidney theory, However, different emphases, and the common development of Sambo Double Happiness brand. Sambo Double Happiness is a cream aimed at people aged 40-65 years old, these groups are more traditional conservative customs of traditional plasters, advocate of nutrition, pay attention to it; Sambo Double Happiness capsule aimed at 30-45 year-old male, they are in Shehuizhongjian layer, subject to double pressure, the need to strengthen kidney power, their deep-seated needs are kidney impotence, to request the use