Same name different dream Doukan three brothers.docVIP

 PAGE \* MERGEFORMAT 7 Same name different dream Doukan three brothers Yichuandukang do yu wine renaissance ‘leader With the opening of the market, information exchange, business competition intensifies, has always been more closed, the scenery in Henan alone a good liquor market has undergone great change: the gradual standardization of brand competition in the market, a year to drink down a vicious brand competition, the situation is gradually changing. Because a large number of small and medium enterprises liquor vigorously develop the market for price competition, there is no basis in the brand Di Dangjiu living space smaller and smaller; the traditional model is changing market operation, product demand point, the core has undergone a great selling point changes in competition in the market is the direction of the evolution of the system; Henan liquor business has entered a new round of adjustment period, Ruyang Dukang bankruptcy, for Dukang offers a golden opportunity for unity. And Henan as well as most of the national liquor liquor business or the operation of the company compared to exclusive ownership of Dukang trademark ownership Henan Dukang Investment Group has two core advantages: First, history and culture. Dukang Investment Group, as chairman of Henan Shen Liu also said: ‘Dukang is China wine named after the nose Zudu Kang, Dukang became a synonym for Chinese Liquor; has become synonymous with the history of Chinese liquor; has become synonymous with Chinese liquor culture. Throughout the ages, countless celebrities for her lyrics to songs, write poetry inscription. Because of this, so that she had in China and around the world have that can not be compared to other brand visibility and in thrall degrees. Dukang This advantage is unique, is not replicated, is priceless, and is a strategic, fundamental and long-term significance ‘. The second is the brand foundation. Former Japanese Prime Minister Tanaka praised: ‘the world wine, only Doukan