Samsung Electronics China Miju.docVIP

 PAGE \* MERGEFORMAT 9 Samsung Electronics China Miju Samsung, South Korea’s Samsung Group, Lee Kun-hee, president of the offensive once said: ‘Samsung Electronics, the principle is: a product, if it is impossible to do first, they simply not do.’ Now, he did. From the initial semiconductor devices, thin-film liquid crystal displays to cell phones and other consumer electronics products, Samsung Electronics has 17 kinds of products to global markets dominated the top five, of which about 12 kinds of products in the market share of the busiest in the world. Samsung’s strong position in its DRAM relies on the industry, be extended to LCD, information and communication fields, and gradually form the various industries to promote each other goes hand in hand situation. From the sales and profit growth point of view, Samsung is also an alarming rate. Total sales of its products, from 1998 to 16.64 billion U.S. dollars increased to 33.86 billion U.S. dollars in 2002, exactly doubled. The operating profit from 1998 to 25.7 billion dollars in 2002 to 60.3 billion U.S. dollars. Growth rate of more than 100%. Especially in household appliances, semiconductors, mobile phones and other industries of the Great Depression in 2001, Samsung Electronics is still shine. Total sales of their products are still reached 16.49 billion U.S. dollars, total profits of 17.3 billion U.S. dollars. The same period, Japan’s integrated electronics companies have one after another loss. Among them, Hitachi, Matsushita Electronics, respectively, a loss of 3.7 billion U.S. dollars and 33 billion U.S. dollars, Toshiba, NEC, Fujitsu and other companies is also a loss of around two billion U.S. dollars. Even the global electronics industry, Sony’s boss is also a loss of more than one billion U.S. dollars. Upgrading the brand, Samsung is also a rapid growth. In 2002, American International Group, the brand and the ‘Business Week’ rankings of brand value, Samsung Electronics 8.3 billion U.S. doll