Samsung can you can!.docVIP

 PAGE \* MERGEFORMAT 21 Samsung can you can! Inexpensive popular goods can be reborn grow into a strong global brands? This is the same as in the big domestic brands in terms of ambition, whimsical daydreaming! However, this dream been South Korea’s Samsung Electronics with less than six years before the project became a reality! Samsung’s brand value surged in recent years, all the way for two consecutive years of more than 30% growth rate of leading the first global brand value growth in 2003 topped 10.8 billion U.S. dollars more to global brands list the first 25! Samsung’s highly successful What is the secret? Samsung’s domestic brands should enhance the value of brand strategy, management, and be inspired by what? Vacated by the former seriously commoditised broken cocoon: Samsung, a world-class brand success August 8, 2003, the United States ‘Business Week’ published a world-renowned brand consulting firm Interbrand published in 2003 the world’s top 100 list of brand value, the United States as a global power brands account for 62 seats, of which, on behalf of American culture, Coca-Cola up to 70.45 billion U.S. dollars continue to be ranked in the top of the astronomical. In addition, the Japanese occupied seven seats in France, accounting for 7, Germany accounted for 6, the United Kingdom accounted for 5, Italy, accounting for 2. Samsung Electronics became the second ranking, one of the most beautiful scenery, following 2002 growth of 30% and this year up to 31% of the rate of re-leading global brands to enhance the value of the first! Since 2000, Samsung brand, begin to exert, from 2000 43-bit (5.2 billion U.S. dollars), 2001, 42 (64 billion U.S. dollars) in 2002, 34-bit (8.3 billion U.S. dollars), to 2003 25 bits (108 billion U.S. dollars) for two consecutive years as the world’s fastest-growing companies to enhance brand value, not only over a number of internationally renowned brands, but the difference only five behind after Sony to become Asia