Sales policy formulation and application of.docVIP

 PAGE \* MERGEFORMAT 21 Sales policy formulation and application of The so-called sales policy is to facilitate access by the hands of the interests of all members in accordance with the idea of the company set to work and achieve the desired results of the control means. Between the manufacturers and distributors is a kind of interest, manufacturers have to manage the market, alone or tell dealers how to do that is of no use, and dealers are not your subordinates, so how can listen to you? Therefore, we have to through the sale of policies to promote access of all members in accordance with the operation of our set ideas to promote the sound development of the market. Appropriate marketing policy can play the purpose of controlling the market, inappropriate marketing policies will play a reverse effect of disrupting the market, sale and application of policy-making related to a series of marketing activities carried out smoothly, so we can not rush development. Sales Policy can be said is varied, numerous, and today we talk about price policy focus and channel policy. First, we talk about the price policy, the general understanding, the price policy is a relationship between the wholesale and retail plant, in fact, according to market demand, pricing policy not only divided into wholesale and retail plants, more one-man-style prices, controlled prices, Ming deduction, dark button, the small span ladder rebates, large-span ladder rebates, fixed proportional rebate, goods arrived in style rebate, equivalent to the physical style rebates, cash rebate, equivalent to a variety of patterns accounted for rebates , sales manager, according to different market conditions, targeted a different pricing policy, so that beats, so that market in their hands. One-man-style pricing policy, is a small and medium enterprises commonly used extensive price system. Its characteristics is to their profit margins to the lowest, the other regardless of anything. This pricing model