Sales Policy- unbearable pain - On the investment of small and medium wineries Countermeasures.docVIP

 PAGE \* MERGEFORMAT 11 Sales Policy: unbearable pain - On the investment of small and medium wineries Countermeasures Primers Zhuge Liang, to teach at a small Sichuan liquor company’s sales director, responsible for market development of new products in Shandong. According to usual practice, the first step is to open up new markets to find distributors. However, Zhuge Liang, where companies market products in other towns there is no visibility, a little strength the product dealers for his arguments are ignored. Ran half a month, figuring out ways to not find a dealer willing to do his products. Later, he finally got a prefecture-level cities will find a little bit distribution dealer, but looks like a little bit strength. Zhuge Liang finally found a life-saving straw, could not help going to Heaven Hei Hu: ‘God helps and I’. Liang Brother has a fixed set of business-to-dealer sales of policies, ran close contact with the root ‘life-saving straw’, the bright Costa Rica found that the marketing policies of their own just like a piece of paper, there is no appeal. BEDDING business policy is: to the dealer BEDDING amount no more than 30 million minutes per month for three months BEDDING 100,000 yuan. Distributor for manufacturers to pick up a month the first three months shall not be less than 15 million, more than the part manufacturers BEDDING paid in cash by the dealers. Dealers strongly disagreed, asking the manufacturer to the amount of shop fixtures shall not be less than 45 million yuan, 150,000 yuan BEDDING first three months of each month, starting from the first four months of cash delivery, otherwise no chance. Promotional advertising company policy is: According to the dealer cash to purchase 15% of the amount of advertising and promotional costs of inputs, but also by the enterprises own operation. Dealers are asking the manufacturer to provide advertising and promotion costs of not less than 20% do not agree to operate the enterprise, but direct