Sales personnel should have the data sensitivity and data analysis ability.docVIP

 PAGE \* MERGEFORMAT 6 Sales personnel should have the data sensitivity and data analysis ability When the market competition has become homogeneous, when the database marketing has become a trend, when the increasing level of sales staff, when you come in contact with more and more data, the market for sales personnel, sales data analysis capabilities of the requirements higher and higher. A new era of lean marketing to the sales staff put forward higher requirements to require a qualified sales staff must have a strong data on sensitivity and strong data analysis capabilities. As a salesperson, no matter which level you are, you have to face the inventory, shipping costs, promotions and a series of sales data, these data may sound, accurate, and also may be incomplete, false and other phenomena, sales staff how to identify, use of these sales data, and through the effective use of these sales data and accurate analysis of the market to achieve an accurate judgments, the effective sales forecasts, the effective promotion of the product has become the sales staff must have a basic skills . According to market needs, the market should have a sales staff of data include: product inventory data, a data warehouse, terminal sales data, channel breakdown, cost of input and output data. And these data must also contain a number of sub-data. For example: product inventory data must be included for each product on a single food items and single-product inventory proportion of the total inventory data, out of storage the data must contain the number of individual items out of libraries as well as product data such as regional traffic, terminal sales data must contain the The overall retail sales data terminal and single-product sales, inventory and other data, the channel must contain a large retail segment data terminals, access terminals, and special channels of data, cost of input and output of data input and output of data, including advertising, promotion of inpu