Sales company can not solve the marketing problem.docVIP

 PAGE \* MERGEFORMAT 5 Sales company can not solve the marketing problem Following the U.S. air-conditioning declared in the country with more than a dozen dealers set up sales company, Glanz, also recently announced that it will set up 14 dealers nationwide with marketing companies. This is the air-conditioning business in order to address the industry shift from the growth stage to the maturity process, how to face more intense price competition, how to defuse the rising cost pressures, how to fight growing spread in the rural market has done marketing problems attempt. People ask: by setting up sales companies can do to address these marketing problems? By the enterprises set up jointly with the local dealers sell the company’s sales model originated in the Gree. Gree air-conditioning at that time to resolve the provinces and regions of several channels of intense conflict between the agents established a new sales model, and then withdrawn on this basis, the sales of enterprise branch offices in various places, as opposed to the traditional marketing mode to save A chain management costs, access to a larger channel for cost advantage. Since then, many companies imitate Geli also carried out in various places set up jointly with the local dealers sell the company’s attempts, but the result is not satisfactory, has not been able to in full swing. Are now forced to rising cost pressures and increasingly acute problems of various marketing, manufacturing enterprises have to be determined to follow up Gree set up sales company. But sales of the company operate effectively, can solve a variety of marketing, manufacturing problems, the key is not of this form of marketing companies, but look at the composition of sales of the company’s ability to meet the manufacturers and distributors to enable the effective operation of this model the conditions and capabilities. From the manufacturers point of view, the establishment of marketing companies in order to regula