Sales promotion may wish to start from the customer resource integration.docVIP

 PAGE \* MERGEFORMAT 11 Sales promotion may wish to start from the customer resource integration The fundamental purpose of business marketing through the product sales made to carry out the work of the greatest sales of enterprise products, which through such sales to achieve the enterprise’s operating costs and a reasonable price difference between the sale price shall be the ultimate business benefit is gained. Affect product sales to bring a number of factors, with pricing, product quality and packaging, staff promotion, and market environmental impact, the channel adaptive aspects, promotion policy and so on. But in the end, the pharmaceutical investment business product sales played a role in the most direct or implement the above agents, because all the pre-marketing work, are designed to be effective in attracting various regions, different strength agents carried out in cooperation with enterprises front-line sales of products in the market and thus ultimately increase product sales and corporate profits. In his capacity as agent for the definition of investment company is actually very simple, can be divided into old and new customers in two ways. Old customers are companies are working together, or previously worked, the new customers are enterprises a means to attract some advertising or just over the forthcoming co-operation co-operation. Sounds simple, but because the process of enterprise development in the tremendous role that requires enterprises seriously. The reality is that most of us can not be a good balance of businesses in the enterprise business activities between the role of the blind blindly to develop new customers, resulting in an agency with nearly 40 varieties, annual sales, but 20 million yuan investment in small and medium enterprises, the country’s 18 provinces and cities for investment, with more than 5,000 large and small agent, an agent for one year total sales of only 4,000 yuan, less than 350 yuan per month The embarras