Sales Regional Manager of the four basic capabilities.docVIP

 PAGE \* MERGEFORMAT 7 Sales Regional Manager of the four basic capabilities As the market economy, in-depth development, marketing has penetrated all sectors of society are now jumping on to talk about ‘marketing’. A growing number of industry organizations to build their own marketing network, more and more marketing, sales area manager to join the ranks of people. Engaged in marketing more than ten years ago, a deeply felt set up the organizational structure of the scientific importance of marketing, of which the problem of people building high-quality marketing team is particularly important, especially in front-line sales of market-based regional manager of the quality of the completion of company’s sales target has a direct meaning and develop core competitiveness of enterprises is essential. In my opinion, an excellent regional sales manager must have the four basic capabilities, namely: marketing, planning capacity, expanding channel capacity, team leadership, public relations capacity. Marketing planning capability As a good sales manager, must first have a good marketing planning capability. Marketing is built around the needs of target consumer-centric sales service system. Sales Regional Manager who is primarily a macro-vision, a strategic planners, followed by the company’s marketing strategy and implementation of regional characteristics with those who stood a city, provinces and regions, large areas of the strategic level, ‘with confidence and strategizing’. China’s large, complex, not a company’s market strategy departments exhaustive, sales execution, it is necessary sales regional manager of science dealing with local characteristics and issues related to marketing, research, and to adjust marketing strategies. Sales Area Manager should be a folk culture expert, Circle expert, geography pass, administrative divisions to understand evolution to understand the political and economic events. Sales Regional Manager is the company’s outpos