Sales representatives to develop their own soft power.docVIP

 PAGE \* MERGEFORMAT 7 Sales representatives to develop their own soft power “Soft power” concept is Harvard University’s Kennedy School Dean Joseph in the last century, first proposed by the eighties, was originally a country in the analysis of the constituent elements of comprehensive national strength, the strength of the tangible and intangible into force or “hard power” and “soft power.” scholars have since used the soft power of extended enterprise, and become soft power of modern management science, “and skilled persons, help of trend momentum is not responsible for the people”, the enterprise software strength of the long-term accumulation of the enterprise can continue to ferment in the future the right skills and habits. For each one of our sales representatives, also need to develop their own “soft power”, individual capacity is also divided into “hard” and “soft power”, the so-called “hard power”, simply put, is the hardware, such as the degree Certificate, English certificate, professional qualification certificates, and so on. This is your stepping stone into the workplace. For example, some units, it is necessary degree or above, or unit job classification, required to achieve a certain degree. this time, is the “hard power” in the work. These strengths are achieved through learning, can be replicated, such as you can get a degree, a master’s degree, others can get. this time, this ability can not be a core competency. To have the core competitiveness can not be copied, nature is the “soft power.” In fact, this is more concerned about all the local businesses. And in the actual work, at least 80% of people do not have this kind of “soft power . “When you practice hard, with this strength, you will be that 20% of the leader, this time in the workplace in order to develop smooth, or the problem? That as a sales representative, which should have “soft power” mean? I think that should have at least the following five points: First, the abili