Sales representative doing police or do helper-.docVIP

 PAGE \* MERGEFORMAT 12 Sales representative doing ‘police’ or do ‘helper’? In the modern market management, sales representative because it assumed the functions of its own, but widely distributed in the market, bear market analysis, customer cited a single, customer intelligence to visit, terminal inspection, market supervision and other basic work. Day after day, year after year in the market management process, business representatives because the working methods of the different work attitude, and distribution customers, retail outlets and consumers form a diverse and cooperative relations, thus forming a business representatives of various type all sorts of role. Sales representative of this role, not only affect the business marketing ideas and the building of distribution channels, marketing effectiveness, but also on the dealer’s enthusiasm, initiative and generate no less than the interest factors. Along with the awakening of consciousness of the enterprise market and modern marketing management theory, continuous improvement, the focus of modern marketing management, product management, from the gradual transition to market management. Network construction, channel dredging and market fabric of the need, so that enterprises have to stress that the one hand, the market coverage, thereby increasing its own products and consumer contact points; the other hand, should also strengthen self-construction, right distribution channels and terminal control the network to adapt to changes in market conditions and distribution patterns are escalating. The same time, the deteriorating competitive market environment, but also more and more businesses have gradually recognized that the market needs to maintain, but also need to manage, have a good market order, is more important than the price war. Because of this, the enterprises have raise an army, build up a huge market that can penetrate into every corner of the business on behalf of team, but also business