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Sales reached four principles of
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Sales reached four principles of
While sales management is a sound of many enterprises, not the ability to evaluate a sales staff the only standards, but whether the market visibility, vivid-oriented, actually a series of products to combat the assessment method, with the ultimate aim is still In order sales. Whether it reflects the ability for sales staff, or the development of enterprises, the results still need to rely on sales to illustrate the problem.
Part I: Sewer principle (dredging channels)
Each involves the culverts were blocked situation, but in this situation, we need to do what is it? That is their own or outside help immediately think of a way to clear the sewer, instead of I do not use sewer to pigwash down to other places. Of course, such a simple question, anyone know how to solve. However, the sales, as in sales of a certain degree of obstruction, we also need is to remove obstructions, and clear the channel. Involved in all sales channels: distributors; distributors; wholesalers; retailer; consumers in every aspect of which there appears to be an obstacle or even a blocked situation, we first need to do is to remove obstacles, to open the blockage . Of course, we have a clear obstacle to the premise is to open the blockage on the market access part of the various field visits, analysis, research to determine that a link error. Can not be a ‘doctor when critically ill’, blind no target of the channel to clear the obstacles.
A well-known snack food company in charge of City Manager, Mr. S Mianyang, Sichuan Province, when the market had the same problem appeared, just enter the company, his boss told him that the market has not shipped for three consecutive months, and asked what causes the specific market was not shipping supervisor, the answer was difficult to understand, ‘do not know, to go to the market to find the answer’. After entering the market, S managers in various channels to the market had a serious visit
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