Sales promotions often are not often and why- No popular brands!.docVIP

 PAGE \* MERGEFORMAT 8 Sales promotions often are not often and why? No popular brands! According to the principle of eight to two a year, mostly in the holiday season for years produced, holiday sales accounted for the vast majority of the total sales, according to statistics, the holiday sales of all kinds of merchandise sales are usually about three times or even more. At this time the ‘Old 28’ and ‘new long-tail’ can be said that he had considered quitting, and had fought side by side. Promotion period is selling shoes, the ‘scarcity of time’, its purpose is to attract more new customers that the ‘Long Tail’ of consumers to buy shoes, to achieve market share gains. Arguably, the promotion of ‘promoting’ the word too literally, on the left is the ‘people’ on the right is ‘enough’, that is, ‘people should be enough’, that should be popular, the product is only ‘promoting’ the order to ‘sell’, in order to have sell a lot more, where the word ‘popular’ circle, is not only old customers, but also need to ‘Long Tail’ customers, because the light of several loyal customers are not driven so-called ‘popular’ and. According to the normal laws of the market, a store 80% of sales are generated by 20% of repeat customers, most of the promotional activities is to attract new customers to spend, new customers are long-tailed customers. Promotions need to establish the brand’s popularity, how stirred up more long-tail customers that the new customers desire to buy it? We must first choose the right business district, If one looks at city commercial district, a few brand-name next to there must be some small plates making lining, is a feather flock together or should we say it, will be stirring up the popularity of this street, so that the street became busy synonymous with, consider that if a street alone several brand ‘show’, then how much to spend advertising fees amassed popularity, therefore, ‘Bao Tuan’ beach business district should be, the big brands to achieve p