Samsungs brand value than Sonys super-secret.docVIP

 PAGE \* MERGEFORMAT 6 Samsung’s brand value than Sony’s super-secret The United States’ Business Week ‘recently released a new list of the annual brand value, Samsung 149 billion in brand value among the ‘2005 Global 100 Most Valuable Brands’ No. 20, while the Sony’s brand value was only 10.8 billion ranked No. 28 U.S. dollars, the first time Samsung’s brand value of more than Sony. This brief moment as Samsung to catch up on Sony’s long-planned business plan, then explain the victory of our own field of vision is still very narrow, which is actually two old and the new symbol of the transfer of the electronic age. Reflected the brand values of the advantages of more enterprises should be seen as a market advantage, that is, the user’s authorized level, although the brand’s advantage mainly from the business of technology, quality and other fundamental things, but this does not mean that forward to have a good corporate fundamentals is bound to produce good brand, but without a good corporate fundamentals will certainly not produce a good brand. Although Samsung’s brand value has surpassed Sony, but that does not mean that Sony’s business enterprises such as the fundamentals of technical factors that have been fully backward with Samsung, but Samsung also discuss why the market like this? The answer needs to find a broader perspective. Japan is definitely not for the United States and Europe in terms of quality or price of the amendment is beyond the United States and Europe, and Sony’s success is a global tendency of this erroneous understanding of the amendment, the Japanese relied on an absolute innovation in the United States and Europe beyond the traditional, and hence it Sony has not only created a well-known companies, but more importantly is the creation of an industrial era and this era view of the world. This is a relatively static era of intense competition, to create something unique, and then find a room to sleep, so long as to find someone to