Samsungs successful brand strategy for Chinese brands Inspiration.docVIP

 PAGE \* MERGEFORMAT 14 Samsung’s successful brand strategy for Chinese brands Inspiration As the homogenization of product technology, had to fight endlessly owning household, China’s home appliance brand mentally and physically exhausted, so pairs of foreign brands, especially Europe and the United States, Japan, super-premium brands ability to envy. Establish a high-grade, high-value brand image, so that the brand has become a higher premium on the ability of domestic brands dream of things. Succeed in enhancing the brand value of Samsung’s strategic desire to improve the brand a premium on ability to escape from owning household brand in China is undoubtedly errors in the touch of the darkness bright. Five years ago, we might find that the Korean electronics brand always shorter than that of Japan first-class brand, buy color TV Otherwise buy the most expensive Japanese brand, or to simply buy low-priced domestic brands; three years ago, even though at heart I feel I can South Korea’s Samsung phone features advanced and beautiful style, but the business people and fashionable men and women who are embarrassed to hold in your hand, feel that Samsung’s brand-grade is not high. This is caused by historical reasons, South Korea is a rising star in the electronics industry, Japan, Europe and the United States brands ‘worth, a sense of prestige, high-grade sense of’ and ‘high-tech image of the’ far ahead of South Korean brands. However, if you are a living heart, you will find that everything quietly changed, especially the South Korean brand Samsung succeeded in achieving the brand beyond, establish played a very high sense of brand value, so that a higher premium brands capacity, high-end consumer electronics, communications products and IT products occupy a place in the area. Today, Samsung mobile phones have become the choice of high-income earners, Samsung recorder, MP3 player, become a new favorite, Samsung laptop also take beautiful appearance and unprec