Samsungs brand value not as a coward.docVIP

 PAGE \* MERGEFORMAT 6 Samsung’s brand value not as a ‘coward’ Recently, South Korean media reported, after the British ‘Financial Times’ projections, South Korea’s largest corporate brand value of Samsung Group lost to Disney’s animated film in the ‘Winnie the Pooh (Pooh)’. Quant economics of intellectual property valuation authority of the Winnie the Pooh’s assessment of the value, the value of at least 120 billion U.S. dollars, up 15 billion U.S. dollars. Disney’s total market value of about 80 billion U.S. dollars, of which the value of Winnie the Pooh brand accounted for 14 ~ 18%, while the ‘Financial Times’ projections of the value of Samsung Group’s 12.7 billion U.S. dollars. It sounds a bit ridiculous really, but in the ‘brand’ world has become a reality. Turning to China’s brand status quo, perhaps dozens of consumer electronics brands combined brand value is less than the Samsung, it is even more inferior ‘Winnie the Pooh’, and this not only shows the brand of the Chinese industry’s international competitiveness of serious side low, exposure to the current brand of serious absence of Chinese culture. The territory of the future of the world economy divided by the brands, the state and national competitions not only in economic aspects of competition, as well as the cultural level of competition, but ultimately the performance of the brand of competition, not only industrial brand competition, and also cultural brand competition. In today’s society is the economic and social development from an industrial to a knowledge-based economy, competition, the focus has moved from the material product competition, the financial capital, the development of competition to the information and knowledge, entertainment, culture, competition, intangible assets such as culture and the brand to compete in the world economy already has a significant status. Cultural industries in the national economy is playing a vital role. According to worldwide statistics, the c