Samsung mobile phone Achilles heel.docVIP

 PAGE \* MERGEFORMAT 6 Samsung mobile phone Achilles heel Samsung, the Olympic TOP Partner in 2007, rather than contesting the mobile phone industry, Motorola smooth over, and finally boarded a direct challenge to Nokia’s position. It can be said that the past year, Samsung was a success, but the Samsung mobile phones behind the brilliant, can not fail to see its Achilles heel - sales model. Samsung’s sales model in China is not like the Nokia-FD NFD ND operators, etc. - is less complex, Samsung is the full National Assembly adopted the system, meaning that Samsung factory itself is not responsible for the promotion and sale of models, each machine type of market operation costs have a direct hit low to the National Assembly of the purchase price, by the State to conduct its own publicity materials on behalf of the production and promotion. In the end sales channels and depends largely on the strength of the country carried out on behalf of the Samsung factory is only responsible for hardware delivery, as well as coordination between the National Assembly. Rely on the National Assembly for Yahuo, as well as incentives to help the mobile industry, Samsung’s got the second place, but we can not see that in this mode after the risks, careful analysis is as follows: 1, manufacturers plan marketing costs can not be 100% implemented. First, is the pursuit of the country on behalf of the profits, and marketing is certainly the province to province, especially the Samsung mobile phone, getting goods in the negotiations has been the market when the cost deducted from the purchase price came out, then saved for each sub - money is their own. When negotiating with the manufacturers original plan is 20 yuan / Taiwan marketing costs, to promote can be a real time, leaving only a 10 yuan. The market need for a strong promotion to start, but after the discount of the marketing, the sales of the machine will naturally make the appropriate discount or even more serious. Whe