Samsung homeopathic low-fat power.docVIP

 PAGE \* MERGEFORMAT 9 Samsung homeopathic low-fat power As a constant appearance and new fashion, known for handset manufacturers, Samsung, through a period of high prices being highly profitable time. But now, Samsung announced a large-scale access thousand dollars below the low-end mobile phone market. For Samsung’s pro Organization, this is a sad news. But the industry view, Samsung, which has been imperative. And this imperative reason for this is the core of mobile phone products have matured. For mature products, marketing, players are fierce battle in three areas. The first product improvements, that is, product quality, features, style on the improvements in selling music phones like Sony Ericsson, Philips continuously upgrade handset standby time. Second, the market improved, the increased use of population and increased utilization. The former will need to add new users, enter new market segments and competitors into customers, and which, if implemented in mobile phones such products, is to accelerate the phase-out rate of the product. Third, improving the marketing mix, including pricing, channel, promotion, etc. to enhance the efficiency, or innovation. Product improvements on the glory and decline Samsung has come to the fore in large part on the success of product improvement. Meilen America has introduced a design-hwan’s products, almost success of Samsung’s core competitiveness. In fact, Samsung’s mobile phones were mostly used will understand, Samsung in software design, unique features, etc., and not much outstanding performance, worse even than playing with toys from the Siemens mobile phone on the market. The failure of Siemens, Samsung’s success is perhaps the opposite. However, the product improvement is the easiest to imitate competitive. As other manufacturers in this regard, in particular on the efforts of design, Samsung’s strengths is running low. For example, a joint venture with Sony Ericsson, the latter a strong design and en