Samsungs speed to win.docVIP

 PAGE \* MERGEFORMAT 14 Samsung’s speed to win More than 60 years ago, the start-up South Korea’s Samsung is just one small shops; more than 30 years ago, Samsung in order to survive while working for Japanese companies; 10 years ago, Samsung products in the minds of consumers is still cheap ‘seriously commoditised’. Today, Samsung is the world’s fastest-growing companies to enhance brand value, has been among the ranks of the world’s best-known electronics giant. To explore its growth path is not difficult to find that Samsung has quickly emerged as a world-class brand, brand strategy and its implementation are inseparable. Among them, a very important aspect is the Olympic Strategy - TOP sponsorship program. Since the 1988 Seoul Olympics, Samsung has been carried on the Olympic complex. Then, with a huge publicity effect of the Olympic Games, Samsung’s brand recognition quickly from 5% to 16.2%. It is reported that in 2008, Samsung in turn the overall development of China, in the Group’s strong support of the overall brand strategy, Samsung claims that the commercial air-conditioning, in five years time, the industry leader. In the family of Samsung Electronics, Samsung has been a weak commercial air-conditioning; however, director of marketing for Samsung Electronics China Headquarters, Managing Director, Mr. Jiang Tailong, who worked at Samsung Electronics over 40 years of the most senior-level people making remarks, Samsung commercial air-conditioning in Samsung China’s strategy will play an invaluable role, and will help the occupation as quickly as Samsung Electronics, China’s vast consumer market. ‘Successful marketing’: As far as we know, a subsidiary of Samsung Electronics, white goods, digital products give the impression more profound, while that of commercial air-conditioning business that has become a low-key a number, your commercial air conditioning business to see how the future growth potential? Jiang Tyrone: air-conditioning division of S