Samsung Electronics Yangshengtang Emergency Sports Marketing.docVIP

 PAGE \* MERGEFORMAT 9 Samsung Electronics Yangshengtang Emergency Sports Marketing Sports Marketing deeply rooted among When Juan Antonio Samaranch announced that Beijing July 13 to become the host city for the 2008 Olympic Games, the toast of celebration not only of ordinary citizens, and more cheers from the companies. Now, the Olympics finally came to China, China is the world’s few big market, therefore, with the Olympic Games this huge platform to publicize and promote their number of foreign companies have become an important marketing tool. Bid to host the Olympic Games has also carried out on time, worldwide sponsorship of various companies the right to compete for the Olympic Games has already begun in earnest. It is learned that so many well-known enterprises at home and abroad has signed a sponsorship agreement with the Beijing Olympic Committee, wanted to win the next Olympic Games ‘gold medal’. 1984, when China’s first Olympics, only ‘Jianlibao’ and ‘Seagull table’ two companies to the delegation sponsored a total of 700,000 yuan of funds and in-kind. However, times have changed, to the 2000 Sydney Olympics, only Samsung contributions to the Chinese delegation than 200 million yuan, the Chinese delegation received a total sponsorship is 100 times that year. Now Beijing’s successful Olympic bid, and sponsorship of the Chinese delegation received no doubt will continue to climb. Olympics to bring opportunities for many businesses, but also for many multinational companies and domestic large enterprises to build a marketing platform. Now the Olympics is not only a sports arena, but also large enterprises compete for market. For the sport itself is concerned and friendship first, competition second, but for businesses, they have much more cruel. Many people probably still remember the expulsion of the Los Angeles Olympic Games, Pepsi-Cola, Kodak lost to Fuji scene. Can say that sports marketing has become a battleground for a number of multinationa