Samsung Group- From toddlers to lead the change.docVIP

 PAGE \* MERGEFORMAT 4 Samsung Group: From toddlers to lead the change Once upon a time, Samsung in people’s eyes was just a cheap imitation of someone else manufactured products. However, in recent years, Samsung’s development of self-relying on the rapid rise of technology and brand, became the world’s largest memory chips, flat screen monitors and color television manufacturers. Now, Samsung, Siemens, more than to become the world’s third-largest mobile phone maker after Nokia and Motorola. In a sense, Samsung created a corporate myth, and many companies competing to become the object of learning and adventure. However, the strength of a business is much more difficult than creating a strong. Samsung, for how long can such a strong focus of attention for many people. Samsung’s high-level used to talk about crisis and change, then they can see in the current state of what new crisis? They will do in the face of potential crisis? Samsung Group in the ‘Fortune ‘2002 World’s top 500 ranked for the first 134, sales income reached 30.646 billion U.S. dollars. [Dialogue] ‘In addition to his wife and children all have to change’ ‘China Business’: Samsung Group Chairman Lee Kun-hee had a famous saying:’ In addition to his wife and children everything changed! ‘This represents the face of the Samsung Group’s future development and possibility of the emergence of a crisis. You take office, president of Samsung China Headquarters in the past year, is also constantly changing the Samsung China? Heng Tao: I went to China’s fundamental purpose is two-fold so that Samsung has a very unique Chinese companies core competencies, the second is to establish good Samsung in China’s brand image. Samsung China is now many changes have taken place. Samsung China has increased its investments in cutting-edge technology and industrial strength and areas, at present, Samsung CDMA mobile phone systems, and has entered a standardization of production, liquid crystal display panel ha