Samsung the lessons behind closed doors.docVIP

 PAGE \* MERGEFORMAT 10 Samsung the lessons behind closed doors 1 Introduction In the field of marketing research study of a typical failure cases with the classic success stories as important. In general, business leaders in the creation of new business, innovation and change, mergers and acquisitions as well as the most likely to face competitive pressure from major mistakes committed. By studying the failures behind the destruction of signs - the illusion of corporate executives, the wrong attitude, information systems failure, the negative leadership style - you’ll know what to do and do not. Through the explanation of why smart executives fail, we end up senior executives should understand how smart to be successful. Samsung Motors failed to provide us with the story of this experience and lessons learned. Second, what is Samsung? Samsung is by former president Li Bingzhe (Byong Chull Lee) in 1938 set up a noodle manufacturing company, when the assets of only 3 million won (30 U.S. dollars). The company’s original business plan and South Korea, some other family consortium (chaebols), like, that is, the rapid expansion of the minimum input to production and sales. In the traditional model of family under the guidance of the consortium, the company boldly in-depth opportunity in every industry, in the 20th century, 50’s and 60’s by leaps and bounds. In the next 10 years, it continues to enter new markets, becoming South Korea’s business leaders, and eventually became the world’s top semiconductor and electronic products manufacturers. Li Bingzhe in 1987 after the death of his son, Lee Kun-hee took over Samsung CEO. In 1988, Samsung’s 50 anniversary celebration, the new president announced that he will re-group, claiming that Samsung should be built into the 21st century, a world-class companies. In fact, by 1999, Samsung has grown to become South Korea’s second-largest business, involved in five different fields (electronics, machinery and heavy indus