Samsung Electronics- dynamic and stylish digital paradise.docVIP

 PAGE \* MERGEFORMAT 23 Samsung Electronics: dynamic and stylish digital paradise Samsung Electronics Co. Ltd. is South Korea’s Samsung Electronics Group subordinate enterprise, was established in 1969, after 34 years of development, so far has become South Korea’s largest electronics companies. Samsung Electronics as an international enterprise group, in 47 countries with 89 branches, including factories, sales companies, offices, employs 64,000 people. It is difficult to imagine, in 1970, when, in the eyes of Westerners, Samsung Electronics is just a cheap imitation of someone else manufacture microwave ovens or cheap products. 80’s to early 90’s, Samsung microwave ovens big manufacturers and shipped to the U.S.. Because a large number of product accumulation, desperation had to discount sales, so Samsung Americans equate with cheap goods. Now, however, Samsung Electronics has emerged as a worldwide sponsor of the Olympic Games as a world-class brands, the process of their growth reflects Samsung’s machine to seek and wisdom. From Business Week commented that the success of Samsung Electronics, Samsung Electronics, mainly from the technical and marketing aspects of the culture out of the core competitiveness. About Behind the scenes, we will find: Samsung Electronics and its recognition ‘first-ism’ is inextricably linked to marketing strategy. ‘In addition to his wife and children away from change everything! ‘, Sentence in order to eliminate the image of the past, the slogan of Samsung Electronics Samsung Electronics brand strategy to become a classic, but also to promote Samsung Electronics have reached all sorts of brand marketing strategy. In fact, Samsung’s brand strategy with a basic point, two points and three momentum strategies can be summed up. A basic point: the leading science and technology Samsung Electronics of all product features are so obvious, that is, sets of technology, fashion digitized on a turn-round lead the trend and grasp the