Sales Person- learn from the Moon point of view the Earth.docVIP

 PAGE \* MERGEFORMAT 6 Sales Person: learn from the ‘Moon’ point of view ‘the Earth’ Marketing people talk about the concept of an update, the key point is that marketing people in addition to grasp market opportunities, the second also depends on the surrounding environment, our understanding, and integration of resources into full play. In fact, these two terms, the marketing people how to go in the search for appropriate strategies in their own situation becomes even more necessary. Specific marketing process, marketing, the most easily in the fog crashed into the concrete operational level. Marketing people around the border to a loss in the marketing or, worse, remain in the ‘marketing concept’ of the dispute, the endlessly entangled and arguments are not uncommon. ‘Road’ and ‘surgery’ departure from sub-phase is easily among the marketing operation out of Das CIO. His objective has exposed the market to operate ever-present among the ‘short board’. This ‘short board’ the greatest disadvantages, reflected in the performance of sales person is to make decisions, ways of thinking about rocking a result, so that can be profitable business opportunities have been lost. In the specific marketing activities, for example, some enterprises with high density like the ads, the ads only through the air dropping bombs, trying to achieve an increase in sales, in fact, such an approach, although the can bring the momentum of the plunge, Perhaps temporarily activate the product sales, but the cost of high price is that the enterprises formed are also allowed to post sigh. After all, advertising sales for a brand driven is limited. In addition, the concept of brands and products are not equivalent. TV ad’s message itself, almost always to be highly concentrated, and the people of their loyalty to the products introduced is difficult to get through a large number of advertising. Consumption on an inadequate understanding of the brand, often is very difficult to have a