Sales and marketing people watching felt.docVIP

 PAGE \* MERGEFORMAT 3 Sales and marketing people watching felt Today saw the sales and marketing of a marketing people say little about the marketing thing, a little feeling, triathlon he mentioned operating systems market: products, channels, brand touches concentrated essence of market operations, but also facilitate marketing personnel to understand the field of marketing, almost all FMCG industry salespeople work content can be grouped into these three years, Wahaha’s Zong is more straightforward to say which of the three companies to sell things to consider two things children, one thing to sell to, one who is going to sell things for themselves, the former can be attributed to the brand, which can be grouped into channels, brand communication and consumer products to achieve carrier, enabling the consumer happy to buy the product of the Division function, and channels for themselves who is to solve the problem of selling things, if refined to specifically how to operate, the problem is complex, including each stage of market launch, growth, maturity and other operations not the same, Start of alternative strategies are not the same, if the small factory, a limited number of the sales team, the marketing strategy is to take the focus maybe he has an excellent network resources (number of large distribution network and consumer focused promotional pull, scored a Batch won the equivalent of the terminal channels, consumer promotions to follow up on the equivalent of pulling the move off the product to solve the problem in the terminal channels, of course, a sufficient number of the sales team, but also marketing focus can concentrate on the second groups and terminal, with the driving force and channels seize the terminal display of resources to achieve market occupation, growth, marketing, and focus can be placed on the second installment of the terminal, the second installment of the enthusiasm mobilized to improve the coverage and display terminals shar