Samsung bloodless change channels the burning bridges.docVIP

 PAGE \* MERGEFORMAT 4 Samsung bloodless change channels the ‘burning bridges’ Samsung Electronics OA products and general manager of China from the pre-holiday start lujing the General Assembly have been numerous small-and media interviews will be surrounded by. ‘I started from the fourth day at work, and really busy! ‘Lujing in an interview say that the opening of this sentence. Lujing a favor for a reason, January 9, at Samsung’s digital printing products in 2004 released a new channel strategy for the day, lujing was officially appointed as Samsung Electronics and general manager of China OA products. It is interesting that, until then, the capacity of lujing Samsung printer agent - Wan Hai, general manager of science and technology. Everything seemed to be so dramatic, but rather the meaning of such transformation has implied a Samsung’s new channel strategy. Enhance the channel threshold and meticulous management In China, Samsung Electronics has been playing the role of unsung heroes, adoption and OEM partners in the channel to take ‘dealer club’ mode, Samsung laser printers has so far accounted for 35% of the market share. Samsung’s been such a great success in only a short period of two years. In the Samsung printer to enter the Chinese market, Hewlett-Packard has been immersed in the Chinese market for 18 years, Canon 6 years, Epson 5 years. The beginning of 2004, just three weeks when the print market, too proud, but self-set off a storm of change channels. Of the original channel of a radical system of reform is the first step in Samsung. Samsung’s launch of this strategy attracted extensive attention and triggered a number of industry speculation, ‘the total generation of 10000 Samsung to abandon their self-development of the sea ... ...’ and other related claim spread quickly in the industry. Really as bad as the propagation of the industry that so? Samsung denied the relevant person in charge on this matter, saying the Samsung on the channel