Sales people how to keep your heart-.docVIP

 PAGE \* MERGEFORMAT 13 Sales people how to keep your heart? Bosses puzzle - be kept in the hearts of marketers Many businesses are facing the same confusion: Marketing personnel frequently change jobs. The problem of light caused by fluctuations in sales, customer dissatisfaction, weight have resulted in disclosure of corporate secrets, customers, human resources, the loss of core technology and other important resources. A small number of enterprises, even large-scale market, thus leading to loss and bad debts, bad debts, the enterprise driven a brink of collapse. In addition, the company also widespread marketing staff ‘hearts are in Cao Ying Han’ phenomenon: the advantage of his position, the working of the speculation has frequently single, eat the difference, digging corporate foot of a wall. Many bosses because of the above problems have been tortured miserable. So the root causes of these problems lie? How to resolve? The following are my years of marketing management and consultancy work by the draw some conclusions and thinking, hoping the problem have implications for all parties involved, and can trigger further thought and action. Analysis I through the years with the candidates, staff departures communication that resulted in frequent job-hopping marketing staff or ‘distracted’ reasons are as follows First, the business reasons. 1, the lack of managers ‘human resource market’ concept, in determining the remuneration to focus only on internal comparison with the ‘balance’, there is no cross-enterprise, cross-sectoral analysis and comparison of the horizontal. In this case, if the low rate of pay set in the human resources market ‘prevailing’ prices, will lead to the loss of personnel, especially those who have been in business a certain degree of practice and training and upgrading, ‘worth’ has improved Marketing ‘veteran’ lost more easily. 2, the lack of an effective incentive mechanism, the performance of marketing staff is not a fair evalu