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Sample copy operation Market Practice
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Sample copy operation Market Practice
A lot of companies are expanding in investment or market demand will be selected in the ‘door’ or a key regional market, the establishment of a model, once the model for market success, we tried this model to the branch or national agents to promote. Here, some enterprises and to raise the national market will be fully blossom, to achieve the desired effect; but there are also a part of the promotion of enterprises in the market model / replication process of repeated disruption and ultimately the enterprise into the abyss. For the model to copy the market, companies should we do?
Sample copy of the market in general from the following aspects:
1, modeling the market.
Establish a model market in three main aspects:
(1) to establish a clear purpose:
Establish a model market, What is the purpose? In order to drum up support investment? In order to develop a more favorable future market? Or a combination of the two? The majority of enterprises are in a new project or company has any major moves, when the market will establish a model to achieve the campaign, the purpose of investment. In the investment to achieve better results, access to a stable of agents, the want the original in the ‘doorstep’ business model for the promotion of regional markets to agents, but the promotion of these enterprises find it difficult to succeed. Why? Merchants at the beginning, to create a model for the cost of the market, into the agent area, taking into account the rate of return on their investment, agents certainly will not be accepted. And most of the enterprise market for the model when the agents will be promoted through the ‘fine’ package will be filtered part of the information, the information agent is the most reluctant to accept. Once this pattern through packaged to promote, with the cooperation of the late agent is bound to be contradictions.
Therefore, the enterprises in the market, establish a mode
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