Search Engine Marketing Situation and Trend of.docVIP

 PAGE \* MERGEFORMAT 18 Search Engine Marketing Situation and Trend of [Abstract] With the rapid development of new media, new media and traditional media convergence trends are becoming evident, the integration of information resources is also growing. Search engine as an effective tool for retrieving information, are playing an increasingly important role. enterprises have begun to use search engines as an important channel for marketing. the search engine market in China is growing. This paper reviews the search engine marketing course of development in China, pointed out that the current search engine marketing, market situation, problems and countermeasures, and the search engine market trends with a brief analysis. [Keywords:] Marketing SEM search engine marketing new media I. Development of Search Engine Marketing The development of search engine marketing search engine development followed the development of .1994 to the categories represented Yahoo Search Engine have been born, and gradually reflect the value of network marketing, so the thought began to search engine marketing. The new search technology continues to improve, so that search engine marketing strategies continuously toward more targeted, more precise direction. 1. Natural search engine marketing stage China before 2000, mainly by human-edited search engine, category-based, search engine marketing needs to be done, including site description, keywords and other basic information for free to submit to various search engines, and keep track. Once submitted successfully, basically do not need to modify the META tags, etc., because the search engines the content of the website and information site modification will not change. 2. A simple search engine marketing stage China before 2001, search engine marketing is a free classified directory as the main way of landing .2001 to 2003, due to a PPC (Pay-per-click) search engine keyword advertising, bringing