Selective image of the spokesmen for local businesses.docVIP

 PAGE \* MERGEFORMAT 10 Selective image of the spokesmen for local businesses For the consumer goods industry, spokesmen for rapid adoption of the image to open brand awareness and enhance brand image the way Tried and tested, particularly in watches, jewelry, daily chemical industry, beverage and other industries staggering. To find a good image of the multiplier effect of spokesperson will not only spread but also can make use of celebrity brand was quickly accepted by consumers. International brands in the choice voice in the image after years of development has been very mature. For example, Omega watches have been the adoption of international entertainment, sports, the image of big-name stars as a global spokesperson, Anna Kournikova, Pierce. Brosnan, big stars like a ‘My Choice’ will be Omega noble, stylish atmosphere fullest revealed by . Pepsi has also been a star endorsement policy advocates, it will always choose the most popular of the big star to do endorsements, and 80 years in the United States chooses to Madonna, Mike. Jackson to do endorsements, but by 2005, advocates have been replaced by the fashionable world, Real trans-pacific; to do to do that in addition trademark of localization in China, the spokesperson also localized to Jay, Louis Koo stars of these front-line Hong Kong and Taiwan. Omega, Pepsi endorsement of these stars is undoubtedly a very successful strategy, which through the influence of the stars quickly open the market and sold. May see the star international brand endorsement strategy, the success of numerous local brands have adopted the star as the Brand Ambassador. Each of which level of preference could not be very successful, there are no effects of salt is not short in general, there is a negative image is not used, such as unused. One very successful in China Mobile’s M-Zone brand to do with Jay’s ‘my site I call the shots’ of the endorsement, cool Jay a ‘my site I call the shots’ to those who touched their rebelli